Coke vs. Pepsi: the incredible story of the war in the queue
The rivalry between Coca-Cola and Pepsi is legendary. Although the war between the two marks not peaked until 1975, when Pepsi launched the so-called "Pepsi challenge" and won a Coca-Cola in a blind taste test, the two companies have been fighting for more than a century.
Moreover, yours is a war that goes beyond the development of their respective products. Sometimes transcends the personal and is also reflected in the marketing strategies of both brands. One of the latest attacks Pepsi campaigns, in fact, polar bears and Santa Claus Coca-Cola, the most famous icons of their rivals.
What is the origin of this war? CnnTees answers this question with a complete graphics that guts the story of the eternal confrontation between Coca-Cola and Pepsi. Business Insider then dissects the major battles of the war:
It all started in 1886 when John S. Pembertos developed the original recipe for Coca-Cola:
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