Caleb Bradham, as many pharmacists in the early twentieth century, had a soda fountain in his pharmacy, where he served his customers refreshing drinks created by it. Hence the first Pepsi, he first served.
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'After 17 years of ongoing success, Caleb Bradham lost the company. Thinking about a rise in sugar prices, invested in stocks. The price of sugar fell, and Pepsi Cola reached bankruptcy in 1923.
-Because Market fluctuations, the owner first tried to sell his company to Coca-Cola in 1922, when Pepsi had only two bottling plants across the country.
In 1923, Pepsi and on the verge of total collapse and barely subsisting, is offered a second time and the second time the company refused to buy the nearly extinct competition.
However, Pepsi survived. It would take ten years for the third offer. The current owners discouraged by poor sales is offered by third and last time to Coca-Cola for $ 50,000. And for the third time Coca-Cola says no.
-In 1931, the candy company "Loft Candy" Pepsi Cola bought. Loft president, Charles G. Guth, reformulated the ingredients of the popular drink.
-In 1934, President Woodruff signed a document acknowledging the Pepsi-Cola brand in the US, as the company owned all the names that were called "tail".
His revival came from the Coca Cola itself, his vice president took over the Pepsi company with a more aggressive attitude which allowed him at his former company. Pepsi managed to win back its position by changing unify their flavor and an aggressive advertising strategy.